a classic case of the brand growing bigger than the product. worng segmentation, wrong positioning but who did this segmentation after all ? who positioned the brand. it was the ppl themselves. but then, they throw the ball back by saying that when as all this was happening, there never was any attempt to dispel a few notion or to expand the presence in other areas. so stuck to the sterotype image. is that the case ? was there never any venture into other areas? yes there was. but it was never seen. why ? i dont know. i wish i knew but i dont.
in case u r wondering what the hell does it mean, lemme tell u very frankly i am talking about
myself. this is brand "happy" overtowering the 6'2", 85 kilo 22 year old bloke somewhere in the files that gathr dust in a WIMSI. if u ask me if i know the real me i wud say no. but i hav been trying to do it. and at this point i must thank some of my friends who have helped me do tht. perhaps it was one of my mistakes that i was not able to limit my other side to just those few good mates. or maybe i didnt aggressively advertise it i am happy with my life, its pains and joys. thts the way i wanna b. myself. living up to the brand would probably kill the real me which in turn wud be the end of the brand. n of course if i dont liv upto the brand, u know its extinct.
but nw tht doesnt bother me nemore. as the mltr song goes, "i am not an actor, i am not a star". there will b stars n celebs but i wont b there. and neither will happy be one !
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